The Priolo Brand is registered by the Regional Government of the Azoresand was created with the purpose of encompassing the actions of the LIFE Sustainable Laurel Forest Project and following the LIFE Priolo Project. This brand aims to be a quality seal for companies to establish partnerships with São Miguel Natural Park, regarding conservation actions of the protected areas in the counties of Nordeste and Povoação. The Priolo Brand also intends to contribute to the promotion of the development of sustainable tourism in these two counties, according to the actions defined in the Lands of Priolo ECST Action Plan.
The brand intends to include all companies interested in the development of sustainable tourism in the municipalities of the Nordeste and Povoação, therefore allowing environmental, economic and social advantages.
In environmental terms, the Priolo Brand ensures a process of continuous improvement of the environmental performance of companies, supporting the promotion of good environmental practices in protected areas.
In economic and social terms, the adoption of the Priolo Brand will ensure the creation of a network of companies that will put a sound strategy into practice, thus increasing each member’s turnover. Accordingly, the Priolo Brand and the European Charter for Sustainable Tourism will act as a promotion tool for these companies.
For more information see the links below:
At the opening of the Priolo brand, according to the manual rules, the companies who are interested should contact the Gabinete da Carta Europeia de Turismo Sustentável nas Terras do Priolo, through the following email address [email protected] or contact the following phone number 296 206 700.