- Client: To supply products and services that satisfy and exceed the expectations of the Client with high standards of quality.

- Suppliers: To establish with the suppliers relations of mutual confidence and respect that favor the development of advantageous opportunities of business for both parts.

- Collaborators: To guarantee the conditions appropriate to the personal and professional development of its collaborators, considering the evolution of their professional competences and their adaptation to the established objectives. To provide them with a work environment compatible with the demands of the respective professional performances and to attribute them responsibilities.

- Processes: To improve continuously the processes of the direction, through the measurement, evaluation and redefinition of the drawn objectives.