Programmes of "Azores World Brand" series to be aired in the United States of America
The programmes of the "Azores World Brand" series, an initiative of the Vice-Presidency of the Government to promote and increase the projection of regional products certified with this seal of origin, will be aired this month in the USA on the Portuguese Chanel.
This channel, which has existed for 40 years, is the only one that broadcasts directly from the United States of America and exclusively in Portuguese, with a 24-hour broadcast.
The "Azores Brand World" will be aired on prime time. According to the board of the Portuguese Channel, it will be viewed by more than three million spectators in the states of Massachusetts and Rhode Island, where the Portuguese-speaking community has 600 thousand people.
With about five minutes each, the series of this regional production program show all the components involved in the production of various products in the agri-food sector. They also depict the daily operation of adhering services and establishments from several companies throughout the archipelago, which bear the "Certified by nature" seal.
With the airing of this programme, the Azorean Government, through the Society for Business Development of the Azores, continues the strategy towards the promotion of Azorean products. It contributes to the access to new markets by expanding exports and reinforcing competitiveness of regional companies.
The immediate and simple identification of products bearing the "Azores Brand" seal and the wide knowledge of their production methods are other means of stimulating consumer preference for regional products.